Like lightning he was struck. The people of Britain knew nothing of True Barbecue. These poor souls were ignorant of prime cuts smoked, low and slow, so glorious that angels wept tears of joy. They knew nothing of glazes and rubs infused with flavour and worthy of worship.
The people must be saved from the plague of sad sausage and rodent-sized ribs...
The non believers must be led to places of joy to cleanse their souls with smoked offerings.
But even the almighty couldn't act alone, so RED recruited disciples to spread the gospel.
The annual sacred pilgrimage from the Carolinas in the North to Texas in the South, would ensure his flock feast as richly as the believers across the sea.
People of Britain, fear no more. Rejoice. Let there be meat. Let there be flavour.
LET THERE BE RED'S!